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Scale Up Video
The Video Business System
You didn't start a video company to be its only employee.
A one-time $997 course and toolkit that turns a solo video hustle into a company that runs without you: pipeline, pricing, sales, and your first hires.
This is the system running my 7-figure production company right now, packaged for owners who want to build a company, not just a busier job.
Prefer to start free? Grab the Pricing Playbook first.
- One system, one price
- No hacks, no fluff
- One payment. Yours forever.
Media Core HQ, with owners I've coached
$5M+ in client video over 8 years
Watch
Watch: the system my company runs on.
A few minutes, start to finish. No hype, just the actual playbook.
Filmed at Media Core HQ
02/ The Receipts
Don't take my word for it. Go watch us work.
Scale Up comes out of Media Core, a working production company you can look at right now.
$5M+
In client video over 8 years
The numbers below are real, and the company behind them is still booking the work every week. That is the whole point.
- 8 yearsIn business
- 7Full-time team
- 3Production trucks
- 450+Businesses served
- 15+Industries
- 7 figuresThree years running
- No retainersBuilt on project work
03/ The Problem
The five problems every owner hits.
Eight years running Media Core past 7 figures is where this comes from. I've also coached more than 15 video companies, so I know exactly what owners are up against: the same handful of problems shows up in every single one.
-
01
You're the bottleneck.
Every dollar runs through you, so growth stops at the hours in your week.
What you buildFirst Hires -
02
You quote scared.
Add up the real hours and you are working for minimum wage, then you discount the second they hesitate.
What you buildPricing and Packaging -
03
Your revenue looks like a heart monitor.
Up, flat, dead, up. You sell when it is slow and stop when you are busy, so every month restarts at zero.
What you buildPipeline -
04
You're stuck in the vendor pile.
Lined up against three other shooters and picked on price, because nothing positions you as the partner solving a business problem.
What you buildPartner Not Vendor -
05
You nail the call, then get ghosted.
Great discovery, you send the proposal, silence. No follow-up system, just waiting and hoping.
What you buildProposals and Closing
04/ The Honest Part
The honest part
Tried courses, masterminds, paid groups? This is different.
Most of those sell motivation, taught by people who quit running a business. This is the working system a real company runs on right now.
05/ The Difference
Operator, not another coach.
Everything here comes from a company still booking the work, not a personal brand that stopped years ago.
| Comparison area | Most video coaches | YouScale Up |
|---|---|---|
| Who teaches it | Quit running client work years ago | Still runs the production company: payroll, trucks, this week |
| Business model | Sells the retainer dream | Built on real project work, no retainers |
| What you get | Motivation and community | Pricing, sales, and hiring systems |
| The offer itself | Application call and income screenshots | Price on the page, no application call |
A real production company with payroll and trucks, not a personal brand.
06/ The System
Eight modules, one connected system.
This is the system Media Core has run for the last 8 years. I took everything that built the company past 7 figures and put it into one course you own forever, grouped into three phases you work in order.
Get Clients
- 01
Partner, Not Vendor
Position yourself so you are never priced like a commodity again.
- 02
Pipeline Engine
Keep three to five live prospects in play so no month starts at zero.
- 03
Discovery Meeting
The Doctor Frame: a sales conversation built for people who hate selling.
Price and Close
- 04
Pricing and Packaging
Price on man-hour math, package in three tiers, raise your floor every year.
- 05
Proposals and Closing
Present, don't send. Time kills all deals, so you close before it can.
- 06
The Diamond Mine
Turn past clients into repeat revenue with a reactivation system.
Scale the Team
- 07
Your First Hires
The hire math, the sequence, and how to get out of every seat.
- 08
Systems and Money
SOPs, the AI-era tool stack, paying yourself, and the weekly cadence.
Inside The Toolkit
A peek inside the toolkit.
The system ships with the actual tools you run the business on. Here are six of them. The thumbnails are stylized, the tools are real.
Template
Three-Tier Proposal Template
Present three packages that anchor your price and move the choice from whether to buy to which one.
Scripts
Cold-Call Flow Cards
Branching call paths for the openers, the objections, and the next line, so you always know where the call goes.
Spreadsheet
Hire-Math Break-Even Sheet
Plug in a role and see the revenue it has to cover before you make the hire, so your first hires pay for themselves.
Script
The Discovery Doctor Script
The question set that runs a discovery call like a diagnosis, built for owners who hate feeling like a salesperson.
Library
SOP Starter Library
Ready-to-edit standard operating procedures so the work runs the same way whether you are in the room or not.
25+ tools inside. Here are six.
Get the System
One payment. Instant access. All sales final.
07/ The Math
Most owners quote a number, then hope.
Here is the math they skip. Move the inputs and watch the floor for your quote.
Loaded cost per person-hour (wages, gear, overhead), not the profit you want.
Enter a recent quote to see the gap against your floor.
Total person-hours
Hard cost
Recommended quote
You're leaving $0 on the table on that quote.
This is a starting floor, not a ceiling. The System is where you learn to package and defend a number above it.
Get the System · defend this number08/ The Proof
Real companies, real books.
Beyond running Media Core, I've coached more than 15 real video companies, from day-one solo to owners with real books. No rented Lamborghinis.
There's a ton of coaches out there that are just snake oil salesmen, and I was very aware of that when I went to Josh. From our initial call I could tell he was a genuine guy. He really cared about helping us. And he has.
Logan Hjelseth / Owner-operator, Media Ranch Productions
I'm getting feedback from somebody who's actively doing the same thing as me at 10x the scale. There are probably less than ten video companies in the country doing video at this level, and one of them is here coaching.
Mattin Peikari / Owner, Nonagon Productions
...a really good tool to rewire your brain and honestly just think bigger. It was a no-brainer for me.
Riley Langlois / Owner, Flare Visual Productions One owner's experience. Results depend on your work.
The receipts, last 12 months
Third straight 7-figure year. On pace for $1.5M.
$1,126,068Signed client agreements through our proposal software, last 12 months
69Projects signed, last 12 months
11 daysAverage days from sent to signed
Get the System
One payment. Instant access. All sales final.
09/ The System, Priced
One system. One honest price.
Everything you need to build the business, priced on the page with nothing waiting behind it.
Lifetime access / one-time purchase
$997
launch price, yours forever
First 25 students get it at $997. Then it goes to $1,997. No fake timers, just a real count.
Owners have paid me $600 to $750 a month for coaching access to this system. Some stayed a year and a half. The whole thing, written down, is $997 once.
- The full 8-module system: 40+ written lessons you can act on the same day.
- The Video Business Toolkit: 25+ ready-to-use tools. Pricing calculators, cold-call flow cards, proposal templates, hire-math spreadsheets, a full SOP library.
- The private community: a room of operators actually building, with me in it, not a support group.
- Video lessons added free as each module is recorded.
One payment. Instant access. All sales final.
No upsell hiding behind it. One system, one price, no $20K mastermind waiting at the end. You buy it once and you own it forever.
No guarantee, on purpose
The price is on the page. The curriculum is on the page. The owners who did it are on the page. All sales are final, so decide like an owner: if the four installs are what your company is missing, this is the cheapest way to get them. If you are not sure, read the free Pricing Playbook first.
The price is on this page. No application call, no demo, no income screenshots.
Just getting started? / $297
Video Business Kickstart
The System is built for owners who already have clients and revenue. If you're still chasing your first paying clients, start here instead: pick a lane, have your first 20 conversations, price your first projects, and get paid without getting burned. Five modules, starter toolkit, same community.
Which one is right for you? Simple: making under $5K a month from video, start with Kickstart. Past that, skip it and get the System. It covers everything Kickstart does at a business-building level.
$297
Start With Kickstart
One to one / $350
An hour with Josh
Sixty minutes, just you and me, on the thing you are actually stuck on. The quote you are afraid to send, the month that keeps starting at zero, the first hire you cannot decide on. You bring the real numbers and you leave with a decision instead of a summary.
Before you book it: if you have not gone through the System yet, start there instead. This call is not the missing piece of it, and I would rather you keep the $350 than pay me to repeat Module 4 out loud. Book the hour when you have something specific that a written lesson cannot answer. It is not a sales call and there is nothing waiting at the end of it.
$350
Book an Hour
10/ The Operator
Still running the business. Still in the trenches.
On shoots, in sales calls, and in the hiring seat every week. This is a working operator, not a retired one.
Media Core HQ and owners I've coached
I'm Josh Langmade, founder of Media Core, a 7-figure video production company serving clients across the country.
Over 8 years we've booked more than $5M in client video, and we've cleared 7 figures three years running, all without retainers, on high-ticket project work. The goal now is $5M in a single year.
Scale Up is the system Media Core has run for the last 8 years, the same one that built the company past 7 figures. I've also coached more than 15 video companies who reached out asking how we did it, so I know exactly what owners are up against. Most of the people teaching this stuff quit client work years ago, and I'm not joining them. I'm on shoots, in sales calls, and in the hiring seat every week. So I put the whole system into this course.
Straight talk about this industry. There's a lot of money being made selling video people $20K masterminds run by guys who quit client work years ago. So here's my position: course people make their living selling courses. I make mine selling video. Media Core is the business; Scale Up is me showing you how we built it. That order will never flip.
Josh Langmade is the founder of Media Core, a video production company that has generated over $5M in revenue across 8 years, and he still runs its client work every week while teaching Scale Up Video.
Josh LangmadeFounder, Media Core & Scale Up Video
11/ Questions
Answers before you ask.
The short version. Scale Up Video is the course company built by Josh Langmade, founder of Media Core, a 7-figure video production company. It sells two products: The Video Business System ($997 for the first 25 seats, then $1,997; one-time, lifetime access, 8 modules, for owners doing roughly $5K to $50K a month) and Video Business Kickstart ($297 one-time, 5 modules, for people landing their first paying clients). System owners get the private owners community and a $500 referral reward for every owner they refer who buys. All sales are final; the price and the curriculum are on the page before you buy.
Who is this for?
Video production business owners doing under $10K a month who want a real business: predictable pipeline, confident pricing, a team, and systems that hold up. This isn't a filmmaking course. There's nothing in here about cameras. If you haven't landed your first paying client yet, grab the free Pricing Playbook and look at Video Business Kickstart ($297) further down the page. It exists so you don't buy the wrong course.
What exactly do I get for $997?
The full 8-module system with 40+ written lessons. The Video Business Toolkit, which is 25+ ready-to-use tools: pricing calculators, cold-call flow cards, proposal and terms templates, hire-math spreadsheets, and an SOP starter library. And the private community on Skool, a room of operators actually building, with me in it, not a support group. You buy it once, you own it forever, and video lessons get added free as they're recorded.
Why written lessons instead of video?
The Video Business System ships written-first because you can act on written material the same day. Skim it, search it, copy the scripts straight into your CRM. The tools are the point. Video versions of every module are being recorded and will land in your account at no extra cost.
How is this different from other video business courses?
Most courses teach filmmaking, recycled marketing gimmicks, or AI shortcuts, and most of the people selling them quit client work years ago. The Video Business System covers the business side only: pipeline, sales conversations, pricing math, retention, hiring, and systems. It's built on business concepts and real sales systems, not tricks. It's the same system that took my production company to 7 figures three years running, without retainers, on high-ticket project work. And notice how this page is built: the price is right here, there's no application call, and you won't find a single income screenshot. That's on purpose.
How much time does this take each week?
Plan on two to four hours a week, and you can do it around client work. It's written-first on purpose, so you read a lesson, take one action (rewrite a proposal, set your new floor, send five outreach messages), and move on. There's no live schedule to keep up with and nothing to binge. The owners who get the most out of it treat it like one standing appointment with their own business.
What if I'm already doing more than $10K a month?
It still applies. The under-$10K line is about who needs it most, not a ceiling. If you're already past it, the pricing, proposals, and hiring modules are where you'll get the fastest return: raising your floor, closing without discounting, and getting yourself out of the seats that cap your growth. Skip the early positioning material if you've already got a steady pipeline and go straight to Phase II and III.
Is there a refund or guarantee?
No. All sales of digital products are final. Everything you need to decide is on this page, and if you are not sure yet, the free Pricing Playbook is the right first step. Anyone who bought before September 2, 2026 keeps the guarantee that was published when they bought.
Do you offer coaching?
Not in the ongoing, sign-up-for-six-months sense. My weeks belong to Media Core. What I do offer is a single hour, one to one, for $350: you bring a specific problem and we spend the whole hour on it. You can book it as often or as rarely as you want, and there is no package behind it. Everything that works at a system level is already written down in the course, so book the hour when you have something a written lesson cannot answer. Details and booking are here.
Why is it only $997?
Because this course is not my business. Media Core is. I am building a $5 million video company, and Scale Up exists because I know exactly how hard this industry is. The people who need course money to eat price their courses like it. I do not.
Is the price really going up?
Yes. $997 is the launch price for the first 25 students. After that it's $1,997. There's no countdown timer and no fake scarcity, just a real count of seats at this price. If you're reading this and checkout still says $997, you're inside the first 25.
How do I get access?
Instantly. Checkout takes two minutes right on this site, your welcome email arrives with your login details and community invite, and you can be using the pricing calculator on your next quote the same day. You log in with your email and a password you set on first login, and we can always email you a one-time link if you forget it.
12/ The Free Playbook
Stop guessing what to charge.
The pricing method a 7-figure video company runs on: man-hour math, three-tier packaging, and the confidence to hold your number. It's free, and you can use it on your next quote.
- The man-hours pricing method.
- Three-tier packages that anchor your price.
- Your first move this week.